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Launch Press Release


New free book reveals truth about investing returns

25th April, 2012

A new investing eBook called Monkey with a Pin is published this week by private investor Pete Comley.  The main theme of the book is that investors’ returns are never as good as the finance industry has been leading them to expect.  Far from getting a yield of 5% above inflation over the long term, most are probably lucky to beat inflation. Indeed, many would have been better off leaving their money in a building society Cash ISA over the last 20 years.

Pete Comley says: “I wrote this book for other private investors like myself.  I’m publishing it for free as I want as many of them to read it as possible. My analysis shows that the average investor is probably missing 6% a year from their investment returns whether they use funds or pick stocks themselves. There are many reasons for this and they include poor investing skill, charges and something called survivorship bias. By fully understanding where you can lose money, you can change the way you invest and do so more profitably.”

When asked why he called the book  Monkey with a Pin, Comley replied: “As part of my research into trying to determine the skill of an investor, I was intrigued by the random entry in the UKStockChallenge competition of that name. On average it beats two thirds of contestants and usually the FTSE too. I suspect he may also beat many fund managers on salaries of £1million+.”

The book is available for free in all major eBook formats from It will also shortly be distributed in the main eBook retailers including Google, Apple and Amazon Kindle. ISBN: 9781476219615.

For additional information contact:

Pete Comley

Monkey with a Pin Press Release 25042012

Book is launched – download it for free

The eBook is officially launched today Monday 23rd April 2012. You can read it for free or download here in most eBook formats. To do this, you need to join this website to be able to access that page (terms/privacy). You can then also post your comments on the site.

It will be appearing over the coming weeks in all the main eBook stores, but beware it is possible they may charge for it.

Listen to the author talking about the book below.

Publication set for w/c 26 April 2012

The final manuscript is now ready. The eBook is going to be uploaded to Kindle and Smashwords (ie Apple iBookstore, Barnes & Noble, Sony Reader Store, etc) in the next few days with a view to making it available later in w/c 26th April. You will also be able to read and download the book from this website then too.

A free podcast version is also planned.

PRESS: Please click here to see the preview.

Here is final book cover:

Book cover

Pre-publication information

Publication date:
w/c 23 April 2012

Key points of book:

  • For the first time, this book exposes exactly how most private investors perform in real life.
  • It shows they are likely to perform 6% a year worse than the industry’s theoretical predictions of their returns (whether using funds or direct investing).
  • The book reveals that many have earned less than if they had saved in a building society.
  • Part I of the book looks in detail at reasons why investors underperform: poor skill, charges and survivorship bias.
  • The second part turns to the implications for the private investor, the finance industry and regulators.
  • Monkey with a Pin encourages private investors to review their investing style and strategy to help them achieve better returns.

The primary audience is UK private investors and specifically those who have been investing for a while and are reviewing their strategies. The secondary target is the finance industry and those that influence and regulate it.

Availability and pricing:
Only available in electronic format from: Amazon Kindle, Google Books, Apple iBooks and other ebook retailers. Pricing free (or minimum price for etailer).

It will also be available free to download from

Author in mask

About the author:
Pete Comley is a private investor. He has a Psychology degree and is a market researcher. He is well known in that industry as an innovator. He founded the first UK online market research agency in 1998. Pete now works part time and splits his time between writing, speaking engagements and helping run the local allotment association.

More information:
This book is self published. For more information, contact the author or email pete dot comley at monkeywithapin dot com.